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- Agency: Colossal Media
- Location: New York
- Client: Perrier
- Name: Inspired by street art
- Category: packaging/web film/ooh
- Why I like it: It’s a great time to be in this business, especially for those with an ambitious, creative, action-oriented mindset. It used to be that packaging design, outdoor, street art, on-site activations and film were all completely separate items within a broader “creative industry” umbrella, for good and sensible reasons. And to most marketers, they still are. But to companies with a progressive mindset, it doesn’t have to be this way. Take a look at what Perrier has done – on the surface it’s a limited edition label re-design which you (hopefully) will notice when you see it on the shelf. But dig a little deeper and a whole program emerges which multiplies the opportunities for consumer engagement (have a look at the other videos to see what else they did), and puts the brand right at the core of a global, urban creativity design movement. Fantastique.