Ad of the Day – July 13 (Warsaw)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DDB
  • Location: Warsaw
  • Client:McDonald’s
  • Name: “Hamburger Timetable”
  • Category: Digital Outdoor (note: we’re going to go for an all-digital week in “Ad of the Day”!)

Why I like it: When I lived in Chicago there was a McDonald’s right next to the train I took to get home every day, and this type of mental calculation about food vs. time happened all the time. I’m intrigued by attempts to substitute a brand for something else that is intangible – be it love, a memory, friendship, pride…In this case, something very functional like an order of fries or a Big Mac is replaced for a unit of time, and it totally works! Easy to implement, attention grabbing, amusing because it focuses on a perceived truth ( how many times did I say to myself “do I have enough time to eat? No, but I can grab some fries on the go”) and, importantly, leading to action – since presumably the McDonald’s is right around the corner and people will flock to it after noticing the message in such an interesting context. Really well done – why don’t we see more of this in all waiting areas?

 

Thanks to M. Violo for the tip!

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Ad of the Day – March 22 (Warsaw)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: JWT
  • Location: Warsaw, Poland
  • Client: Nokia
  • Name: “Around the world on 1 battery”

Why I like it: The “torture test” is a time-honored tradition on advertising – and we keep seeing it because it works. Here I think the folks at JWT Warsaw took this device and made it big – stretching the boundaries of what we thought possible for 1 battery – while also making it interesting and thoughtful (following the Phileas Fogg route). I enjoyed watching this video, but it will end up being more than that: Nokia can probably derive tons of communications actions from this, from videos, to events, to travel blogs, to tv ads to print campaigns. Better bang for the buck that one would think. But most importantly, I came away genuinely impressed about the product benefit being sold, and about Nokia phones in general. Far from lost in the big narrative as often happens, the product selling point was elevated. Solid work. A big congrats to our first ever Ad of the Day from Poland!