Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
Man: This time, it was not me…You are VERY mistaken!
Mother in law: It was ME! I finished the hot water!
Anncr: Running out of hot water is a big drama. Install a natural gas heater and enjoy hot water without interruptions.
Why I like it: I enjoy 20 good second ads because they are by definition a distilled, crisp creative idea clearly communicating a single benefit. In this case, the notion that running out of water is a big drama…(and it doesn’t need to be this way) pretty much says it all and it’s something we all “get” instantly. And the dash of humor is what really makes it stick. Felicitaciones to the folks at Contrapunto BBDO, who show that you don’t need exciting products or clients to make good advertising!
Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!
Why I like it: In a recent post i bemoaned the almost complete disappearance of jingles from the advertising landscape. Well, here’s an ad with a jingle that is catchy, doesn’t take itself too seriously, tells the story, and carries the humor. See, it still can work, and very well at that! Congrats to Tapsa for having the originality (in this day and age!) to pull this off. Loved it!