Ad of the Day – August 14 (Taipei)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Ogilvy
  • Location: Taipei
  • Client: IKEA
  • Name: Goodbye
  • Category: Film
  • (rough)Translation:
    • Does it hurt?
    • Nah, I’m used to it
    • Well…I’m sorry
    • It’s fine, it’s just some pencil marks…(they hug)…do you still love me?
    • I used to…
    • Super: Admit it…you always prefer the new one!
    • Super: 2014 New products are here.

Why I like it: A riveting mix of humor, poignancy, and mis-direction, used well to deliver a fairly standard message. IKEA has played with this core idea before, and it’s easy to see why: the attachment we develop to objects around the house, and the ease with which we suddenly chuck them out of our lives to replace them with something newer and fancier, both mirror some of the best and worst sides of very real human behavior. But, let’s give the team behind this credit for their courage: had the story been a guy and a girl it would have been ok…but choosing to do it with two guys…that’s where the magic comes in! It inserts a whole other layer of interesting tension which elevates the piece into something that will truly stand out. I’m guessing they had the script, they tweaked a variable, saw the potential, and weren’t afraid to go with it. Well done to my colleagues at Ogilvy Taipei!

Ad of the Day – September 25 (Taipei)

Your daily dose of advertising awesomeness from around the world! Sorry for the unintended break last week. Ad of the Day is back!


  • Agency: Leo Burnett
  • Location: Taipei, Taiwan
  • Client: McDonald’s
  • Name: “Bruce”
  • Category: Film

Why I like it: Come on now, this is hilarious:) It’s the advertising equivalent of someone slipping on a banana peel, or a video of a skateboarder crash-landing on his crotch. This is a joke right out of a 7-year-old at recess, yet it’s amazing how well it holds up once taken to the “big leagues”. It’s so…silly…but it gets at the heart of a certain type of funny: mixing the unexpected with the obvious in a delightfully fresh way. I also marvel at its simplicity. We were talking about this at the office last week, how hard it can be to just be simple enough, especially in today’s world of over-think and razor-thin margins of error. Yet…every once in a while you come across one of these ideas, and you need to pounce on them. The folks at LB Taiwan sure did, to their credit (first Ad of the Day ever from Taiwan!). And they produced it expertly, with atmospherics, suspense, cultural resonance, and expert timing. Really well done, with a smile. I’m lovin’ it!