Your daily dose of advertising awesomeness from around the world!
- Agency: Ogilvy
- Location: Taipei
- Client: IKEA
- Name: Goodbye
- Category: Film
- Does it hurt?
- Nah, I’m used to it
- Well…I’m sorry
- It’s fine, it’s just some pencil marks…(they hug)…do you still love me?
- I used to…
- Super: Admit it…you always prefer the new one!
- Super: 2014 New products are here.
Why I like it: A riveting mix of humor, poignancy, and mis-direction, used well to deliver a fairly standard message. IKEA has played with this core idea before, and it’s easy to see why: the attachment we develop to objects around the house, and the ease with which we suddenly chuck them out of our lives to replace them with something newer and fancier, both mirror some of the best and worst sides of very real human behavior. But, let’s give the team behind this credit for their courage: had the story been a guy and a girl it would have been ok…but choosing to do it with two guys…that’s where the magic comes in! It inserts a whole other layer of interesting tension which elevates the piece into something that will truly stand out. I’m guessing they had the script, they tweaked a variable, saw the potential, and weren’t afraid to go with it. Well done to my colleagues at Ogilvy Taipei!