Ad of the Day – May 13 (Bangkok)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Saatchi & Saatchi
  • Location: Bangkok
  • Client: Huawei
  • Name: Selfie Mania
  • Category: Film
  • Why I like it: So simple, so silly…and yet so ruthlessly effective at communicating the killer product feature (in this case, a high def forward facing camera.) It’s uncomplicated, unpretentious advertising, leaning heavily on the funny-bone to tell a simple product story in an interesting way, and expertly produced (all very much in the Thai style.) A little over the top? Totally. And that’s why it stands out. Loved it – big congrats to my ex-colleague Golf on this one!