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- Agency: BCM
- Location: Australia
- Client: Bundaberg Ginger Beer
- Name: A tribute to old school dads
- Category: Film
- Why I like it: Marketers and ad agencies everywhere are constantly turning themselves inside out in their effort to “crack” communications with younger folks. And of course, there is a robust industry of messaging to senior citizens. Lost in between is a huge segment of the population. They’re not young in the traditional sense (although they feel young) and they’re certainly not old (although some may be starting to look it.) So how to reach them with a fast-moving-goods message? Is there a way to celebrate who they are and what they’ve accomplished, while still keeping it fresh, light and interesting? The folks at Bundaberg beer evidently think so. Wonderfully written, delightfully tongue-in-cheek, and gleefully reverential; I think this ad will hit it with their target, and trickle on down very well to the younger folks – a fancy trick to pull off indeed.