Ad of the Day – May 19 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: CP+B
  • Location: Los Angeles
  • Client: A1 Sauce
  • Name: New Friend Requests
  • Category: Film
  • Why I like it: A1 is traditionally known as a sauce for flavoring beef. So the marketing objective is no suprise here (probably some dull marketing-speak like “expand frequency by increasing NBSOM – non-beef share of mouth”) The brief is where things start to get interesting (probably something like “A1 thinks it’s time we see other foods”, or “Dear steak: it’s not you, it’s me”) And the idea and execution is where this really flourishes. A wonderful mix of technology, medium, popular relevance, and humor, to create a perfect piece of web content: it entertains while at the same time conveying the brand message with complete clarity. Proving yet again that fantastic work can indeed be mined in any category, in any product, and for any budget.