Ad of the Day – December 7 (Milan)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: 1861 United
  • Location: Milan, Italy
  • Client: IKEA
  • Name: “Invasion”
  • Why I like it: IKEA has been featured as the Ad of the Day before. As in the case of VW (also a recurring brand), it’s clear that there is a corporate philosophy of creativity and risk taking at play, which encourages good work from different agencies and countries around the world. Good for them! The idea here is fairly generic (preparing for unexpected visits), but the execution was really very well done, holding true to the parody of the action genre, while still featuring the product/s very much front and center. Nice work from 1861 United in Milan!