Ad of the Day – Oct 21 (Sao Paulo)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: AlmapBBDO
  • Location: Sao Paulo, Brazil
  • Client: National Association of Advertising Agencies
  • Name: “Razors”
  • Why I like it: Quite simply, I like the retro-elegance of a longform copy ad, coupled with a very appealing art direction. It’s an ad that hooks you in very easily through the image, but then forces you to sit through it and pay attention to the idea. It’s not for every moment, or for everyone, I freely admit. But I appreciated it when I saw it, you don’t see many ads like this one nowadays. (and it’s telling that this isn’t for a “real” client, but for the ad industry itself.) These folks at Almap produce some of the better work anywhere, and this is yet another example of their creative chops!
via @adsoftheworld
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