Ad of the Day: November 11 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Guinness
  • Name: Munster
  • Category: Film
  • Why I like it: Sometimes it feels like they’re playing with a loaded deck. Guinness, Irish pride, sponsorship of home nations rugby…it all seems so perfect together that the ads practically write themselves, right? Wrong. Any good creative team could maybe come up with a good advertising cocktail using these ingredients, but the real magic comes from the little details, and that takes tons of talent. The precise storytelling, the way the film focuses as much on the faces of the fans as on the action in the pitch, the dramatic use of special effects, the black and white cinematography that so subtly ads to the branding, the stirring score, and more…each of these decisions made correctly, are what make the difference between good enough and great. Because good enough is not good enough.

 

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Ad of the Day: October 7 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Heinz Tomato Ketchup
  • Name: Bring food to life
  • Category: Film
  • Why I like it: Here’s a tough puzzle: if ketchup brings food to life (which is a nice line, by the way!) how do you convey this without making the ad all about food? How do you make ketchup have a central role…when it plays a supporting role in the way it’s used? Not easy, but I think they cracked it. A bit like the use of white space in graphic design, the little bit of visual trickery at the core of this ad manages to say so much so much based on what it doesn’t show (the food). The CGI trick holds the attention, the ad certainly has ketchup front and center…and yet the food is also very much somehow present. And importantly, the notion of ketchup bringing food to life is crisply delivered. Wonderful solution to a tough brief. (side note: the “sliced tomato” pack shot – not sure how they get that past legal, but it’s brilliant)

 

Ad of the Day – January 15 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Guinness
  • Name: Sapeurs
  • Category: Film
  • Why I like it: Be interesting. Be different. It’s the first rule!This film is instantly captivating, without resorting to fireworks or over-the-top energy. The colors, the location, the voiceover, the music track…all forming a mysterious window into a world you haven’t seen before. The “climax” of the spot is buoyed by the magnificent track and slo-mo shooting style. And while one could perhaps argue that the brand linkage is a bit thin, I think they just manage to pull it off – Guinness is one of those rare brands that can recite poetry in their ads (“you see my friends…I am the master of my fate, I am the captain of my soul” from Invictus) and have it somehow connect with a brand’s higher calling. An inspired piece of work, it goes right in the “wish I had done it” file.

Ad of the Day – November 4 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Eurostar (the train that connects London & Paris)
  • Name: Maybe “Paris”
  • Category: Film
  • Why I like it: Ahhh, Paris. One the handful of truly magnificent large cities in the world, for me her allure is never-ending. Paris is more a living entity than a simple destination, and everyone that visits immediately strikes up their own relationship with the city. And this is why I love this ad. It doesn’t focus on the tourist guide clichés, it instead shows us the snippets of individual experience and discovery that make up these very personal relationships with the city. By doing this, the film manages to be both universal and personal at the same time. The writing, the narration, the style of shooting, the pacing, and even the way they end up turning a vignette-style ad into one with a storyline – everything is masterfully crafted. If I were in London, I’d be leaving work a little early this Friday and hopping on that train!

Bonus material: If you’re more a of a London fan, here is the London version.

Ad of the Day – September 25 (London)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Guinness
  • Name: Surge
  • Category: Print
  • Why I like it: It almost seems unfair, really, when you have a series of print ads that are so simple – yet so filled with raw power, meaning, and brand linkage. It feels as if it should be a little more complex, a little harder to get things so right. Ah, but it is so hard. Simple is the hardest of things to pull off! A brand needs to earn the right to go for simple, and this can take years or decades of consistently laying the groundwork. And then of course, an agency and client team have to have the talent, the vision, and the courage to let the message speak for itself, without the heavy burden of add-ons that act as insurance policies. There’s nothing simple about making something look simple. And that’s why this series of print ads is the type of work that should be celebrated.

Bonus content: There is also a tvc, which oddly enough doesn’t have the same impact on me. Click here to see it.