Ad of the Day – February 21 (New York)

Your daily dose of advertising awesomeness from around the world!

Note: we hardly ever feature campaigns, but if you have 2 minutes you must go to the site to really understand the magnitude and the fun. Above is a “behind the scenes video”, but don’t miss the trailer, the motion board the focus groups…all for the ad the would have shot if they had money. Go here: http://www.ifwemadeit.com/

Today’s pick:

  • Agency: Droga5
  • Location: New York
  • Client: Newcastle Brown Ale
  • Name: If we made it (behind the scenes video)
  • Category: Film
  • Why I like it: Advertising can be a tough business, with solitary moments of inspiration surrounded by a lot of daily slog and frustration. But the great thing is, while you may sometimes throw your hands in the air and “give up” on advertising…advertising doesn’t give up on you. Just when you think you’ve seen it all, just when the cynic inside attempts to take over, advertising surprises you with something unexpected, something unique, or beautiful, something that makes you stop and say, “wow”. Here’s one example. The best ad in the Super Bowl…wasn’t actually in the Super Bowl. In fact, it didn’t even get filmed…because they didn’t have enough money. And yet the results are…”wow”. To take a common weakness (no money!) and to turn it into such a magnificently entertaining display of brand personality…it’s amazing. Definitely goes on the “wish I had done that” folder.