Your daily dose of advertising awesomeness from around the world!
- Agency: Anomaly
- Location: New York
- Client: Converse
- Name: “Shoes are boring. Wear Sneakers”
- Category: Film
Why I like it: I’m always a bit delighted when a brand faces a brick wall, an impossible scenario where every approach has been tried before…and then all of a sudden the brand finds a “way in”, an interesting angle that is works, and is fresh, and has a point of view. Take athletic shoes, for example. Nike is the juggernaut that defines the category, with Adidas close behind sucking up 95% of the rest of the oxygen. Done. In comes Puma celebrating the “After-hours athlete”. Wow! Ok, amazing. No more room here, right? Now take Converse with this campaign – I think it’s lovely, because it elbows itself into the conversation by competing against…shoes (who knew?) Somewhat unexpected yet completely believable for the brand and relevant for their consumer. Well written, energetic, urban-hip, retro-yet-modern, a little naughty…this spot (one of many in a new campaign) is lovingly executed, and proves once again that while creativity sure ain’t easy…it’s just as true that good creativity has no limits.