Ad of the Day – September 13 (Argentina)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick is not an ad per se, but a 2 min case study for an “ambient” initiative

Today’s pick:

  • Agency: Ogilvy
  • Location: Buenos Aires, Argentina
  • Client: TED (the series of seminars/talks)
  • Name: “Spread the TED”
  • Why I like it: What fabulous creativity in getting the message out about TED! If you’ve been to Buenos Aires, you’ll know that these are some very credible and knowledgeable advocates. Check out the end of the video to see what is coming next – just as brilliant. I love the fact that this was done for such little cost, yet it’s so perfectly executed and has such as high potential ROI. Congratulations to the folks at Ogilvy Argentina, who are on a total tear of late!
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Ad of the Day – August 23 (Argentina)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: BBDO Argentina
  • Location: Buenos Aires, Argentina
  • Client: H2oh! soft drink (a Pepsi brand)
  • Name: “Braids”
  • Why I like it: It’s funny! A slow build, a real-life tic, a potentially tense situation, just the right pauses. Really well done, and the Cannes jurors were in agreement – it was awarded a Gold Lion in the Film category.

The 3 components of the Argentine Advertising Aesthetic (part 1 of 2)

So much heartache of late…but hey the advertising here is great!

Argentina is not a large country in terms of population, and its local advertising market is quite minuscule in terms of billings.

But this country; long known for soccer, tango and a perennial state economic crisis; has scratched and clawed its way to a seat at the small VIP table of worldwide creativity, alongside other “big fish” like the US, the UK and Brazil.

This has been going on for decades and has really taken hold in the last 10 or so years. Take for example two nuggets from 2011:

  • At Cannes 2011 in the “film” category, Argentina placed 2nd worldwide in the awards ranking, behind the juggernaut US, but ahead of Brazil (who placed third with almost 20 times the number of entries), and the UK.
  • The AdAge 2011 International Agency of the Year award went to Del Campo Nazca Saatchi & Saatchi. This is the second consecutive year this award is taken by an Argentine shop, as last year the winner was Santo. Continue reading