Ad of the Day – November 5 (New York)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Vitro
  • Location: New York
  • Client: Asics (running shoes)
  • Name: Treadmill Challenge
  • Category: Experiential
  • Why I like it: How much mun! Different, eye-catching, timely, relevant and linked to the brand seamlessly. Just lovely. Of late I’ve seen quite a few experiential stunts where the only thing experiential about them is that they happen live in a mall or plaza, and what follows is some sort of muted interaction, often quite passive. We should push the envelope on the “experience” part of it, much, much further! Here they do. How many of the runners among us wouldn’t love to try this out? Either participating or viewing, what you walk away with is a true experience – the feeling of running at world-class athlete pace – and it’s not just a mental thing, it’s absolutely physical, you feel it in every muscle. This is great multi-sensorial marketing, and it leaves a mark.