Ad of the Day – November 28 (Dubai)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Tonic
  • Location: Dubai
  • Client: Audi A8
  • Name: “Fist Class”
  • Category: Film

Why I like it: The car category is so filled with advertising cliches that when you see a new spin on things, it really catches your eye. In this case, the misdirection trick worked: just as I was admiring how awesomely luxurious it must be to fly in this private jet, the twist at the end really delivered the product benefit in a sharp, crisp manner, with even a bit of comedic exaggeration thrown in (“this is crazy excess! well, maybe in Dubai…not so much!”) The interesting thing was that my mind shuts down at the sight of the typical “leather stitching” shots in luxury car ads…but because the framing was different (ie: because I was tricked into thinking I was looking at the inside of a sheik’s private jet, which is a more unusual subject) my mind was wide open to soaking in the images. Clever, tricky, and expertly executed. Good stuff, for our first ever Ad of the Day from Dubai!