Ad of the Day – February 15 (London)

Your daily dose of advertising awesomeness from around the world!


Today’s pick:

  • Agency: BBH London
  • Location: London
  • Client: British Airways
  • Name: “The Race”

Why I like it: I try not to have the same agency and city back too soon…and BBH London has been here before, as recently as only 12 days ago for their work on Axe. But hey, when the work is good, the work is good! In their latest ad for BA they took an important-but-pretty-dull consumer benefit (network logistics), and turned it into something engaging, suspenseful, and imbued with a warm, human touch through the use of the little girl. This is an ad that I would enjoy watching, and would leave me with good feelings (both rational and emotional) towards BA. What else can you ask for? If you think this is easy to do, go to Youtube and look through some airline advertising. Right. BBH London, you guys are killing the rest of it. Stop it. Actually, don’t.