Ad of the Day – November 9 (London)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: BBH UK
  • Location: London, UK
  • Client: Barnardo’s (a UK children’s aid organization)
  • Name: “Life Story”
  • Why I like it: Wow. Just…wow. This is virtuoso work, even by the incredibly high standards of BBH (boy, are these guys good!) Mind you, normally I think that “public service” campaigns are almost like cheating, because who isn’t going to be touched by people in need. It’s like an easy ticket to emotional impact, at best, and at worst it can overstep into being manipulative. But I thought this ad was just fabulous, and a very instructive example of a great insight (perhaps “focus on the positive outcome without ignoring the severity of the issue”?), improved into a great idea (“it doesn’t have to end like it began”), magnified 100-fold by a stunning execution (the seamless time regression) – for an overall very impactful and memorable message. Hats off, BBH! (and all this considering I didn’t understand some parts of the dialogue because of his accent!)