Ad of the Day: October 15 (Istanbul)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: BBDO
  • Location: Istanbul
  • Client: Arzum Cleanart (vacuum cleaner)
  • Name: Coin, Card
  • Category: Print
  • Why I like it: Interesting to imagine how this ad evolved: from a product claim “powerful vacuum action”; to an advertising claim “reaches places never reached before”; to an idea “showcase the ‘relics’ one would unearth if reaching places that haven’t been reached before”; to the idea brought to life visually via an interesting image that focuses the eye on what matters; to a nice layout that gives proper due to the claim and the product. In between each of these steps is a little moment of creative “magic”…without it you have a standard boring ad, with it you have something that works. We’re always chasing the little bits of magic!