Ad of the Day – October 17 (Hangzhou)

Your daily dose of advertising awesomeness from around the world!

(click image to see large size)

 

Today’s pick:

  • Agency: BC&T
  • Location: Hangzhou, China
  • Client: Yangyuanqing (shampoo)
  • Name: “Shampoo for Itchy Scalp”
  • Category: Print/OOH

Why I like it: It’s very visually interesting (see it large), it very clearly communicates the consumer problem/need, it provokes a visceral reaction, it’s quite unique and original in a category where we feel we’ve seen “white flakes on shoulders” done a million times. What else can you ask for from a print ad, apart from perhaps a little more brand linkage? It’s very typical of Chinese advertising in the way they focus on a very functional message with complete clarity. This can be understood just as easily by a remote village dweller as by a Shanghai high-rise resident…and in China this matters a lot. And to their credit, the message is simple but the art direction is elegant and well executed. Nicely done by my “neighbors” in Hangzhou!