Product design in the hands of creatives? Hilarity ensues

In a previous post I wrote about how agencies should keep their eye on the ball and realize that everything they do should be geared towards developing great ideas that grow the client’s business.

The post stemmed from a quote about that more or less said “if the product isn’t good enough, we should help the client in creating a better product” – which I thought was bogus.

Well, looking through Publilog.com (a good Spanish language blog on advertising, by the way), I came across a very entertaining case study for BGH Microwaves in Argentina:

Faced with a request from a client to make an ad for a boring product with no differentiation, the creatives at Del Campo Nazca Saatchi & Saatchi took it upon themselves to first “improve” the product, and then produce some very kitschy-licious ads! Continue reading