Ad of the Day – Oct 21 (Sao Paulo)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: AlmapBBDO
  • Location: Sao Paulo, Brazil
  • Client: National Association of Advertising Agencies
  • Name: “Razors”
  • Why I like it: Quite simply, I like the retro-elegance of a longform copy ad, coupled with a very appealing art direction. It’s an ad that hooks you in very easily through the image, but then forces you to sit through it and pay attention to the idea. It’s not for every moment, or for everyone, I freely admit. But I appreciated it when I saw it, you don’t see many ads like this one nowadays. (and it’s telling that this isn’t for a “real” client, but for the ad industry itself.) These folks at Almap produce some of the better work anywhere, and this is yet another example of their creative chops!
via @adsoftheworld

Ad of the Day – Oct 19 (Sao Paulo)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Big hesitation here because I’m not sure if this is for real or not…but I’m going to go out on a limb and call it out because I think, if real, it’s a pretty awesome digital tactic. [update Nov 27 – it was real! I’m posting the video case and a proper updated visual below ]

Today’s pick:

  • Agency: AGE Isobar
  • Location: Sao Paulo, Brazil
  • Client: Olla (a condom manufacturer)
  • Name: “Surprise son”
  • Why I like it: The image above is hard to make out, so here’s how it supposedly goes. A guy gets a very surprising friend request on Facebook…from a son that he didn’t know he had! On the invite is a picture of a baby with his same name (but with “jr” at the end), and the message “avoid surprises such as these. Always use Olla condoms”. The link leads to the Olla website. Gasp! Brilliant! Scary, crazy, logical, memorable, buzz-worthy…and every-so-persuasive! Assuming this is for real, this one is a real winner – congrats to the very skilled folks at AGE Isobar!

Ad of the Day – September 23 (Rio)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Here are two 15 second ads, they’re part of a campaign of 4 ads that are now up on the web.

Today’s pick:

  • Agency: Giovanni+Draftfcb
  • Location: Rio de Janeiro, Brazil
  • Client: Hope Lingerie
  • Name: “A crashed your car” & “Mom’s coming to stay”
  • Translation:
  • HOPE TEACHES
    • …Love, I crashed your car…[WRONG!]
    • …Love, I need to tell you something…I crashed your car…again…[RIGHT!]
    • You’re Brazilian…use your charm! Hope, naturally beautiful
  • MOM’S COMING TO STAY
    • …Love, mom’s coming to live with us!…[WRONG!]
    • …Love, you know who’s coming to live with us? My mom!…[RIGHT!]
    • You’re Brazilian…use your charm! Hope, naturally beautiful
  • Why I like it: What’s not to like, right? All joking aside, consider that many of the “Ads of the day” are in longer formats (30,60 or more seconds), which allows you to explore a wide range of variables. I like these because they are very well made 15 second ads…and it’s really very hard to make these! They’re the ultimate exercise into distilling the message down to short bursts of memorable info. Just the right amount of humor, good acting, a huge celebrity…it’s the recipe for an impactful ad, in only 15 seconds. A big congrats to Adilson and my colleagues at Giovanni+Draftfcb in Brazil, although I’m a little upset that they didn’t invite me to the shoot!

Ad of the Day – August 12 (Brazil)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Casa Darwin
  • Location: Sao Paulo, Brazil
  • Client: Galeria Melissa (a shopping mall)
  • Name: “Melissa Power of Love” line
  • Why I like it: See, this is when advertising transcends its medium, and becomes something greater. The execution is brilliant, it took 25 designers 5 months to do the full stop-motion, using 350 thousand post-its to raise awareness for a new line being launched by this mall. But here is where it gets good: There was a spontaneous action by the consumers, who started writing their OWN dedications of love on the notes! Over 30 thousand spontaneous gifts of love were written down on the wall. What a great association for the brand to acquire, and now the potential to keep this going (videos, social media initiatives, etc. is limitless). Brilliant.

Ad of the Day – August 11 (London/New York)

Every morning I go to adsoftheworld.com and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Anomaly
  • Location: New York, London
  • Client: Umbro
  • Name: “Blackout”
  • Why I like it: I found this story instantly charming, and it made me feel positive towards a brand that to me is a total after thought. It hooked me even in this day of 10 second attention spans. It was partly the Brazilian accent of the narrator, partly the animation style, and partly the New York City historical element (the late 70s were a fascinating time in New York…not that I was there).