Ad of the Day – December 2 (Melbourne)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Clemenger BBDO
  • Location: Melbourne, Australia
  • Client: Bupa (A healthcare insurance provider)
  • Name: “The moment”
  • Why I like it: Wow. I’ve always believed that some categories are more “fertile ground” for creative ideas than others. Beer, for example, is towards the top. And I would have put health insurance towards the bottom of the pile. So man, did this one surprise me. A fantastic human insight, fueling a “you-know-it’s-good-as-soon-as-you hear-it” idea, brought to life flawlessly on-screen (and across other media as well, that’s the thing about great ideas, they travel). This, my friends, is what it’s all about. It’s such an inspired ad that it makes me happy to be in the ad business. Kudos to the folks at Clemenger BBDO, who have shown they know how to be creative on both ends of the spectrum. That’s talent!