Ad of the Day – November 29 (Milan)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Bcube
  • Location: Milan, Italy
  • Client: Campari
  • Name: “L’attesa” (“the wait”)
  • Why I like it: Wow. This ad is a feast for the senses! It’s rich, like a dark chocolate truffle cake, it’s lascivious without being sexy, it’s titillating without showing too much, it’s clever without showing off, and it’s driven by a fantastically sensual insight: “the expectation of pleasure is itself a pleasure”. It’s wildly colorful, imaginative and baroque…but still feels very modern.  I just loved, loved it, and it made me want to try a Campari for the first time…ever. I noticed almost by chance that it was directed by Joel Schumacher, talk about experienced talent behind the camera! This is from a small agency in Milan, and it should get them noticed on the international stage. Well done!