Ad of the Day – June 7 (Buenos Aires)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Latinspots (not an agency, it’s a magazine/media company)
  • Location: Buenos Aires
  • Client: El Ojo de Iberoamerica (an advertising awards show for Spain/Latin America creativity)
  • Name: “The beer ad that fooled Cannes”

Why I like it: Well…this one completely blows my mind. Watch the video and everything will be carefully explained – then come back. OK, so let’s see: this is the El Ojo awards show, that wanted to raise awareness and buzz for itself. So they created a fake ad, and they enter it into the Cannes show, but crafted the ad in a way that it would only be understood by the many Brazilian/Latin attendees (the target) yet completely missed by everyone watching it simultaneously during the live screenings. Talk about “Trojan Horse” advertising! Just stunning. I mean, to even think of this meticulous plan, and execute it without it coming apart…it’s just amazing creativity, I’ve never heard of a stunt even close to that. The entry costs a couple of thousand dollars. The buzz at having hijacked the show in such a daring fashion, in front of a highly discerning and appreciative target? Priceless…

Ad of the Day – September 1 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Publicis
  • Location: London, UK
  • Client: Renault Megane
  • Name: “The Megane Experiment”
  • Why I like it: I love the imagination involved, the humor, the willingness to leap into the abyss embrace potential disaster, and then leveraging the results and making something of it. Very much in the Sasha Baron Cohen vein. This is not an ad, per se, but rather a 3 minute clip with an overview of an integrated campaign (documentary/experiential/press/PR, etc.) run by Renault. It’s really very funny to watch, and won a Silver Lion at Cannes this year. Well done Publicis, and well done Renault for having the balls to go through with it!

Ad of the Day – August 30 (Mexico)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Ogilvy Mexico
  • Location: Mexico City, Mexico
  • Client: AMIS (Mexican Insurance Association)
  • Name: “Office”
  • Why I like it: When you tell an ad in less than 30 seconds (this one is 25), it’s a neat exercise in distilling everything down to a simple message, told in a memorable manner. I must stress than in many ways this is harder to do than a beautiful mini-film lasting 90 seconds. You just have time for the message, and nothing else, and you have to tell it in a way that sticks. I think they nailed it here. This one is a Cannes Gold Lion winner.

Ad of the Day – August 24 (Auckland)

Every morning I go to adsoftheworld.com and elsewhere, and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days you will love it, and others you may not. But it’s the Ad of the Day!

  • Agency: DDB Group
  • Location: Auckland, New Zealand
  • Client: VW
  • Name: “Milk run”
  • Why I like it: What a human, feel this ad has. It’s cinematic, it’s warm, it tells a simple yet compelling story, it seamlessly integrates the car into the story (and not one, but many of the models!). But on top of this, it feels so real, so human, so authentic, so everyday, that it just draws everything, including VW, into my heart. An example of when words are just not even necessary. Well done! (One of many VW winners at this year’s Cannes awards, in this case a bronze Lion).

If advertising jingles work so damn well, how come we never hear them anymore?

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