Ad of the Day – August 31 (Melbourne)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Clemenger BBDO
  • Location: Melbourne
  • Client: Carlton Draught
  • Name: “Beer Chase”
  • Category: Film

Why I like it: It’s so hard to do “funny” properly…and here I think they nail it. A crazy premise delivered in a serious, go-all-the-way manner, just lovingly executed. From the premise, to the little details like the awesome soundtrack, the movie cliches, the slow-down scene at the roadblock, etc. Nothing revolutionary about the “idea” in this ad, it’s the execution that makes it work! I was at a workshop earlier this week where an interesting thought was raised: in some categories (beer?) where there is nothing really new left to say, or where you very seldom get a truly new insight/idea, there is still a way to shine and innovate: by having your execution be the “idea”. So instead of “a good story (idea) well told (execution)”, what stands out in these categories is “a really amazing way (execution) to tell a story (idea)”. Worth a thought. Well done to the crew at Clemenger, whose past effort for Carlton beer was featured here and was a lion winner at Cannes!