Ad of the Day – February 26 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: ?
  • Location: Los Angeles
  • Client: Vans (shoes & apparel)
  • Name: Living off the wall
  • Category: Documentary series
  • Why I like it: You’re a brand that has something to say to a loyal audience. Years ago perhaps you would have spent it all on a 30 second tv ad and a 12 week media plan. An all-or-nothing gamble. Today, the world is your oyster. The end game has evolved from ad to content, and thus the opportunity for a brand to be present and meaningful has stretched to 365 days out of the year. What Vans has done is just one amazing example. They’ve shot a documentary series that brings to life the soul of the brand through the lives and experiences of its fans. It’s interesting, compelling, ownable, and has a point of view – something that is very hard to achieve in a 30s tvc. Above is only the trailer of the series, but I urge you to check out the web site by clicking here (it’s gorgeously designed!) and some of the episode videos, shot from LA, to Russia, to China. TV is still king and should be respected. But thinking “content” has freed the minds of creative agencies around the world, and this is a great thing.