Ad of the Day – November 28 (Amsterdam)

Your daily dose of advertising awesomeness from around the world!

Messi 2

To access the web site click here, or go to

Today’s pick:

  • Agency: W+K
  • Location: Amsterdam
  • Client: FIFA 14
  • Name: Life-size Messi
  • Category: Web site
  • Why I like it: It seems so quaint…once upon a time not so long ago, companies and products debated whether or not to even have a web presence at all, and talked about how being online gave you an advantage of awareness and an opportunity to engage with the consumer. Today, having a website is a given, but the benchmark for engagement is so high, that on some level I’d bet 9 out of 10 web site efforts are a waste of time – their mediocrity makes it engaging only to the development team and their family members. To really capture the imagination of consumers, the benchmark is pretty much “something super cool that I’ve never seen before”. That’s a tough benchmark! This one hits it. They create a life-size digital Messi in astonishing detail, it’s a little spooky actually. Lovers of the game will spend minutes “interacting” with this creation, and will naturally detour to learning about the equally amazing life-like characteristics of the 2014 version of this popular video game. Super cool, and I’ve never seen something like it before. That’s what it takes, so well done to the folks at W+K Amsterdam for pulling it off!

    Bonus content: The TV ad is also pretty cool