Copywriting is dead…Long live copywriting! – (an account guy’s view)

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Where have all the words gone? Here are two opposing views:

Copywriting is dead

1.      Words are no longer sexy in advertising, (and they don’t get creatives promoted.)

Here is a Cannes winner this year from Euro RSCG Bangkok, and here is an example from JWT Mexico. They’re representative of the modern taste in design, favoring clean lines, full bleed double page images, impactful visuals that telegraph the benefit, minimal logo and tagline at the bottom right. Continue reading

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