Ad of the Day – September 10 (New York)

Your daily dose of advertising awesomeness from around the world!

corcoran9_aotw corcoran3_aotw corcoran5_aotw corcoran10_aotw corcoran12_aotw

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Today’s pick:

  • Agency: n/a
  • Location: New York
  • Client: Corcoran (real estate company)
  • Name: #livewhoyouare
  • Category: Print
  • Why I like it: Most people (including myself) lack the technical training to describe why this series of ads just feels so…right. There’s clearly some amazing celebrity photography at play (shot by Annie Leibovitz, no less,) but also lovely writing and some really balanced art direction that organizes the information into sensible bits without overwhelming the visual. There are probably dozens of other components adding to the overall effect, and yet the beauty is that they are rendered invisible because they are so effective. Everything just clicks together in the mind like a puzzle, and one’s attention is captured and guided willingly as the message is delivered. If only it weren’t so hard to make it look so simple!