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- Agency: Y&R
- Location: Chicago
- Client: Craftsman (tool manufacturer)
- Name: “Sandpaper”
Why I like it: This is an outdoor poster, and the hand outline (in white) is printed on sandpaper. Get it? Tom O’Keefe, the North American ECD at Draftfcb had thing about creativity having to be “simple enough”. Not over the top, but not simplistic either. Just simple enough. I think this one qualifies. It’s got humor, a nice art design, it’s well written, and it’s got an “invitation to interact” that doesn’t feel gimmicky, because it’s rooted in the insight and the joke. It’s a lot to be said for a poster! Some of you may know that last year I walked to work in Chicago every morning and afternoon, always looking for cool OOH. I wish I were there to have seen this one! Congrats to the folks at Y&R Chicago, this is really nicely done, and just simple enough.