Your daily dose of advertising awesomeness from around the world!
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- Agency: Y&R
- Location: Singapore
- Client: Dark Dog Energy Drink
- Name: Black/Yellow/red
- Category: Print/OOH
- Why I like it: Awesome. I love long form copy ads, they are a sign of courage and a gamble on differentiation in this day of hyper-visual print design. I love writing that takes you down a narrative spiral…once you’ve entered the first sentence, you can’t pull away until you’ve reached the end. I enjoy a hipster, tongue-in-cheek sense of humor that shows you they don’t take themselves too seriously, even if attempting to go long on the copy. But enough about the copy…how about that design? I can’t recall the last time I saw art direction which so crisply managed to combine: striking minimalism in the design…while clearly conveying the product cues…in a completely innovative way that actually forces the eye to read the copy. Wow. Yet another fantastic set of ads that pass the “could it go up on a living room wall?” test.