Ad of the Day – March 28 (Madrid)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DDB
  • Location: Madrid
  • Client: VW Golf Rabbit
  • Name: “Greyhound”

Why I like it: The tagline translates as “Stop chasing it. Golf Rabbit for 17,200 Euros”. A simple message, an incredibly simple premise, and a very nice execution: it builds proper suspense, it’s shot in a way that it grabs your attention with the sleek speedy beauty of the dogs, and it ends with a twist that is at once cute, surprising and believable. Really nicely done! The ad even has a nice “easter egg”: if you’re a lover of Golf/Rabbit, there’s a pretty good chance you’re recognize the homage to the classic print ads from the 70s/80s. Enhorabuena a la gente de DDB Espana!