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- Agency: DDB
- Location: Madrid
- Client: VW Golf Rabbit
- Name: “Greyhound”
Why I like it: The tagline translates as “Stop chasing it. Golf Rabbit for 17,200 Euros”. A simple message, an incredibly simple premise, and a very nice execution: it builds proper suspense, it’s shot in a way that it grabs your attention with the sleek speedy beauty of the dogs, and it ends with a twist that is at once cute, surprising and believable. Really nicely done! The ad even has a nice “easter egg”: if you’re a lover of Golf/Rabbit, there’s a pretty good chance you’re recognize the homage to the classic print ads from the 70s/80s. Enhorabuena a la gente de DDB Espana!