Ad of the Day – April 27 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DDB
  • Location: London
  • Client: Harvey Nichols (retailer)
  • Name: “Blackboard”

Why I like it: Classy. Different. Arresting. High-brow. Low-brow. Lovingly art designed. Cleverly written. Gets the functional message across about the big sale, yet makes a bigger statement about the brand. I’m a big fan of this work! It shows that there are new ways to think about fashion and retail, beyond the “up to 50% off!” usual. Really nice – congrats to the folks at DDB in London!

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Ad of the Day – December 8 (London)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB UK
  • Location: London, UK
  • Client: Harvey Nichols (department store)
  • Name: “Walk of shame”
  • Why I like it: I had to laugh when the background song “Morning has Broken” came in..just right! They had my attention: great casting, great real-life situation (who hasn’t been there?)…and then the payoff was very credible and definitely memorable. A buzz-worthy Christmas ad that avoids the common sin of being overly sweet and sentimental. I would have loved to have been present at the initial creative presentation for this one! Inspired, edgy work from DDB in London. Nicely done!

Ad of the Day – November 15 (London)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB UK
  • Location: London, UK
  • Client: VW Golf GTI
  • Name: “Vanishing car”
  • Why I like it: A cool concept, well executed. The clip above is a viral video that started it all, you’re then invited to go check out the rest by going to the VW UK Facebook page, including adventures in the 70s and 80s where the valiant time travelling pilots interact with key moments in the history of this great car (go check these out, it’s the best part!) A cool viral video idea, well shot, that gives you a fun narrative through time while bringing you closer to the VW Golf brand. I’ve always wanted one of these cars, so I was a prime target and I admit I was hooked. Once you’ve gotten someone to interact for 10 minutes with your videos and your Facebook page, it leaves a mark! Classy, fun work from DDB in London. Good on them! By the way, frequent readers of the ad of the day will note that VW has been present quite a bit, with different work by different agencies all around the world. This tells me that VW is doing something seriously right at a global marketing level. Bet you we’ll see the difference in sales…

Ad of the Day – August 29 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB
  • Location: London, UK
  • Client: VW Cabriolet
  • Name: “Roof”
  • Why I like it: This is an interesting one: I personally love it because the appeal to nostalgia, well executed, is very powerful. And this one is very well executed! From the music, to the grainy footage, to the sense of happy, unbridled childhood joy and freedom – this is all stuff that resonates strongly with people. It’s almost as if it were playing memories (that you probably never had, but it feels as if you did). Now the big IF here…is that I think to feel this type of nostalgia, you have to be at least a little bit “old”. I’d say my age (39) or probably a bit older. Yet, I would have guessed the target audience for this car to be in the 20s. So I’m left a little puzzled. Guess we’ll have to wait and see how sales go. But as an ad, I definitely felt this was worth sharing as an “Ad of the Day”.