Ad of the Day – April 24 (Madrid)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Remo
  • Location: Madrid
  • Client: Bosch
  • Name: Silence
  • Category: Film
  • Why I like it: Back in the old days of advertising, if your product had a unique feature all you had to do was show it – hence the birth of the “demo”. Very soon afterwards this became boring, and creatives ever since have been dreaming up imaginative ways to demonstrate product features, using humor, exaggeration, metaphors, logic, science…anything and everything to engage and convince. I love this example from Spain – it gets the job done incredibly well, with a great sense of humor (and notice they manage to sneak in a second demo into the ad…without overshadowing the main message. Wow!)