Ad of the Day – November 30 (Oslo)

Your daily dose of advertising awesomeness from around the world!

To go to the site click here or paste this link into your browser: http://amphibiox.geox.com/

Today’s pick:

  • Agency: SMFB
  • Location: Oslo
  • Client: Geox Amphibiox (a line of shoes)
  • Name: “Tested in the rainiest place”
  • Category: Web content

Why I like it: This interactive website gives you a first-person-view look at the rainiest place on earth (it’s in India!), and it introduces you to a couple of “testers” for this line of shoes, allowing you to watch some clips about their experience in this part of the world. The whole experience is pretty immersive, features interesting stories, and is very well art directed (there is a lot of beauty – not only in the landscapes, but even in the simple design of the page). Best of all, the product story is integrated in a way that is credible and as informative as you want it to be…without being disruptive. In other words, it’s done right. This example and the Nivea work from last week show that, if you’re looking for engagement, the bar is set pretty high these days. Long gone are the days when you could get by with a simple web site – today that is merely the entry point, or the gate to e-commerce. For branded engagement on a web site consumers are demanding much, much more. And that’s a good thing. Nice work out of Norway to close out the week!


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Ad of the Day – July 12 (Gothenburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: CP+B
  • Location: Gothenburg, Sweden (yes, again)
  • Client: SAS (Scandinavian Airlines)
  • Name: “Point and fly”
  • Category: Mobile (note: we’re going to go for an all-digital week in “Ad of the Day”!)

Why I like it: It’s all based on a simple idea around impulse travel – by showing you where these destinations are, how far/close you are from them, and how cheaply and quickly you could get there…it really makes you start thinking about that weekend escape. It’s built with an appealing, clean design (very Scandinavian!)It uses a unique functionality of the tablet medium(the built in compass/geo location)in a way that is central to the entire idea, not merely a gimmick. And finally, it’s seamlessly connected to the desired outcome of getting people to book a ticket – the e-commerce functionality at the end is what really showcases the potential of the digital medium versus say, a print ad. This is stripped down (here’s what I’ve got, buy it now)but effective. No social media sharing, uploading, pinning, blogging, or anything else. Old-fashioned like a coupon, but amplified by today’s technology. Nice!

Ad of the Day – July 11 (Gothenburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: CP+B
  • Location: Gothenburg, Sweden
  • Client: JustDance 3 (video game)
  • Name: “Autodance”
  • Category: Mobile (note: we’re going to go for an all-digital week in “Ad of the Day”!)

Why I like it: So many branded apps get made and then pass by like a ship in the night, to be downloaded only by the employees of the agency and their family members… If I had the formula for how to avoid this I’d be rich, but here are two theories: you need to provide to people the ability to do something useful that they could not have done without your app…OR you need to give people the ability to be entertained in a (new)way that is made possible only by your app. In both cases, you as the brand need to give a lot more than you ask in return. In this example from Sweden, they hit the nail on the head with the entertainment value (tell me you don’t crack a smile once the music starts!)and what’s best: the whole thing is completely linked with the product being sold, yet ithout being pushy. This is the holy grail, and the results speak for themselves!

Ad of the Day – June 4 (Sao Paulo)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Almap BBDO
  • Location: Sao Paulo
  • Client: VW Original Parts
  • Name: “The Original Click”

Why I like it: Back in April 5 we featured 3 great print ads done by Leo Burnett for Fiat Original PartsThis time it’s for VW Original parts, so I guess this is a very large industry in Brazil. Either that or creative awards season is around the corner (wink, wink). Even though this sets of the Adboardingpass Scamocity radar, I wanted to share it with you because they really did find a pretty creative twist to deliver the message of “imitations suck”, and they did so in a way that is new and gets people talking. These days we are so over-bombarded with messages today that if you don’t take a different angle on things it’s likely you will not be noticed. So congrats to the guys at Almap for this stunt – it’s the type of oblique creative thinking that is offering a peek into the future frontiers of advertising. Some of it may work, some of it may not pan out – but it’s worth trying, or we’ll never know.