Ad of the Day – November 11 (Milan)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DLV BBDO
  • Location: Milan
  • Client: ActionAid
  • Name: Donate Your Profile
  • Category: Social media
  • Why I like it: A lovely initiative that feels like it could easily be rolled out on a global scale.  It’s a delicately balanced combination of the old (celebrities and companies using their captive audience to spread a positive message) with the new (leveraging social media for its ubiquity and viral potential.) Best of all is that there is a story at the core. It’s not explained too well in the video, but the output of it all is the sharing of stories that personalize the benefit of all this activism. Well done, and for a good cause!