Your daily dose of advertising awesomeness from around the world!
- Agency: Ogilvy, David
- Location: New York, Miami
- Client: Spotify
- Name: Don’t go chasing girls
- Category: Film
- Why I like it: They say that good acting is not about acting at all, but rather about truly being in the moment. One can tell the difference. A similar concept applies in advertising – many an ad tries to reflect the human condition (“slice of life,” we call it), and yet the end result is almost always an advertising fantasy, quite unlike real life. Sometimes by a lot (think clichéd pharmaceutical ads with laughing seniors canoeing in a lake,) and sometimes slightly, annoyingly so. But when our human condition is captured just right, as it is here, it can be quite a magical 30 seconds. Sure, the strategy is solid, the executional format (user-narrated plus filmed re-creation) is interesting, and the hashtag engagement mechanism has potential – but none of these really shine without that magical dose of humanity that comes across so deliciously. What’s the formula? Most likely a combination of talent, luck, perseverance, and a product (music) that weaves in very tightly with our very lives. Either way, congrats to my colleagues at Ogilvy/David for this home run.
Bonus content: Here’s another one that captures the human condition so well – it’s a favorite of mine by Disney.