Ad of the Day – May 8 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: CP+B
  • Location: London
  • Client: Turkish Airlines
  • Name: Euroleague epic pool dunk
  • Category: Film
  • Why I like it: I love this one, it’s impossible to watch the end without smiling. The film does a wonderful job of weaving in some of the elements that make the Euroleague (European professional basketball) so exciting to fans: skills, players and camaraderie. But where it really shines? Conveying Joy. It manages to capture true, spontaneous, unrestrained, infectious joy at the very end when the ball goes through the hoop. Think about how rare this is in advertising. You see plenty of other emotions, from negative ones to sad ones to happy ones. Often they are acted or manufactured…and very rarely do we see real joy like this – it’s a wonderful gift. The back-story is that they finally captured this in one take, after 20+ tries, at the very end of the long shoot day. It feels real because it is real, and I’m glad they were able to bring it to the screen.