Why I like it: How much mun! Different, eye-catching, timely, relevant and linked to the brand seamlessly. Just lovely. Of late I’ve seen quite a few experiential stunts where the only thing experiential about them is that they happen live in a mall or plaza, and what follows is some sort of muted interaction, often quite passive. We should push the envelope on the “experience” part of it, much, much further! Here they do. How many of the runners among us wouldn’t love to try this out? Either participating or viewing, what you walk away with is a true experience – the feeling of running at world-class athlete pace – and it’s not just a mental thing, it’s absolutely physical, you feel it in every muscle. This is great multi-sensorial marketing, and it leaves a mark.
Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!
Why I like it: I love the imagination involved, the humor, the willingness to leap into the abyss embrace potential disaster, and then leveraging the results and making something of it. Very much in the Sasha Baron Cohen vein. This is not an ad, per se, but rather a 3 minute clip with an overview of an integrated campaign (documentary/experiential/press/PR, etc.) run by Renault. It’s really very funny to watch, and won a Silver Lion at Cannes this year. Well done Publicis, and well done Renault for having the balls to go through with it!