Ad of the Day – April 21 (Auckland)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: FCB
  • Location: Auckland
  • Client: A.S. Colour (clothing store)
  • Name: A.S. Colourmatic
  • Category: Ambient
  • Why I like it: For all the undeniable promise of technology, it’s still somewhat unusual to see a high-tech installation that closes the loop so well. Far from being self-obsessed with the technological “wow” factor, this one is based on a real insight in the category (we all default to the same neutral, boring colors) and puts the technology to use to change that behaviour. Of course what is most crucial is that this happens at the store, and so the fun moment is connected with a compelling opportunity to buy. And thus the loop from insight, to action, to sale is closed. Solid!