Ad of the Day – October 23 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: In-house
  • Location: Los Angeles
  • Client: Rainforest Alliance
  • Name: “Follow the Frog”
  • Category: Film/viral video

Why I like it: The humor and executional style made me want to watch it again. It made me feel good towards the brand/message being “sold”. And it made me want to share it with others. What more can one ask for?! Let’s say your client has a message, some production money and no media budget. They come to you and ask you to create and produce content that will help spread the message. Here’s what you’re not going to do: You’re not going to mention the word “viral” at any time before the job is a success (it’s only viral once it becomes viral, until then it’s just content!). You’re not going to treat this as a tv commercial (a tvc is backed by millions in media to get seen, yours is only backed by the quality of the content!). You’re not going to rely on social media to “make it huge” (you have to push it and nudge it, social media is a channel not a guarantee of amplification!). What you are going to do is create the very best content you’ve ever done – content that has replayability, brandability, and sharability. If you do that, and do it very well, maybe you can call it a viral video someday!