Ad of the Day – June 12 (Paris)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: Fred & Farid
  • Location: Paris
  • Client: Tribord (a surfing clothes and accessory brand)
  • Name: “Back to Water”

Why I like it: Do yourself a favor and watch it on a large screen, with the volume turned up. It’s beautiful. If you’re not the target (ie if you’re not a surfer) it might seem a little over-indulgent, but there’s heaps of talent behind the making of this film. And there is courage in  some of the creative decisions taken: No rock and roll track, no voice over, just absorbing images and sounds. Serenity and breathtaking beauty, leading your heart (more than your mind) to “getting back to water”. Actually, I think the images are amazing, but what really captured my imagination and elevated the whole piece was the sound design, which was a first. I had never really noticed that before in an ad, but this one delivers. Execution is key in making this different from every other surfing video, and the folks at Fred & Farid have proven time and again that they know what they’re doing:)

Ad of the Day – December 5 (Paris)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Fred & Farid
  • Location: Paris, France
  • Client: Schweppes
  • Name: “Fruits…well kind of”
  • Why I like it: This series of print ads caught my eye because of their over-the-top use of color. Which works nicely if what you want to advertise if a series of exotic fruit flavored Schweppes drinks! Bordering on surreal (the page almost seems juicy, doesn’t it?), yet also with a very mature, sensual appeal. I dug it. Interestingly enough, the part that didn’t work for me is the use of Uma Thurman – what a wasted opportunity given that she’s styled to the point of being almost unrecognizable! They could have used and good-looking blonde. Either way (with Uma or without Uma), these print ads are Monday’s ad of the day, and the second  consecutive week with an entry from Fred & Farid!

 

Ad of the Day – November 30 (Paris)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Fred & Farid
  • Location: Paris, France
  • Client: Martini
  • Name: “Luck is an attitude”
  • Why I like it: I know, it’s a little crazy that yesterday’s Ad of the Day was for Campari and today’s is for Martini. But I thought this was too entertaining and classy to not share. A little overly long, perhaps, but the dual screen execution was inspired, the music was very atmospheric, and the whole thing has a very retro, young, hip, and Dolce Vita Italian-ness about it this fits perfectly with the brand. Luck is an attitude is a nice summary of what this brand can aspire to stand for, and it’s illustrated very clearly in this double film – which one are you? Which one would you want to be? The choice is clear. Funny enough, this very Italian film is out of France, not Italy. But I think they nailed it! Bravissimo!

 

via http://www.great-ads.blogspot.com/