Ad of the Day – March 15 (Auckland)

Your daily dose of advertising awesomeness from around the world!

UPDATED BELOW WITH THE PRINT ADS – DEFINITELY WORTH A READ TOO!

Today’s pick:

  • Agency: Colenso BBDO
  • Location: Auckland
  • Client: Export Dry (beer)
  • Name: “The Wine is over”

Why I like it: This rocks my world. It’s funny as hell, yes. The casting is top-notch: I mean those hairstyles? C’mon, they are awesome! The aesthetics of the film are very washed-out retro-cool. (It actually reminds me very much of the Argentine aesthetic – I feel like in style and tone this ad could totally have come from Argentina, what do you Argie readers think?). The writing and the pacing is really well done. But above all…it’s all based on a really great, new insight: that plenty of men a times feel pressured into giving up beer in favor of wine, yet they long for the old comfort of the brew they truly love. I hadn’t seen this in beer advertising before, and it’s the type of thing that stands out, especially in a field where you’d think there’s not much new to discover! New Zealand might be a small country, but there are a handful of shops doing truly world-class stuff. Fantastic!

   

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Ad of the Day – January 10 (La Coruña)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Imaxe
  • Location: La Coruña, Spain
  • Client: Estrella Galicia (beer)
  • Name: “Exaggeratedly good”

Why I like it: I think the positioning/claim is really fun, opening itself up to so many possibilities to do something interesting. The ad is over the over-the-top silly, but the claim gives it permission to be exactly that. Executed well (with nice casting, good action – check out the people gasping in horror even in the background – and a quirky retro melodramatic soundtrack), it just…works. It’s not going to win an Oscar, but it stuck in my mind, and I like the notion of “exaggeratedly good” as applied to a beer. Nice work from an unusual location in Spain, as far as ad agencies go. Salud!