Ad of the Day – March 19 (Moscow)

Your daily dose of advertising awesomeness from around the world!

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S7-Airlines-Moscow-4

I can’t embed the video, make sure you click here to go see it

Today’s pick:

  • Agency: Good
  • Location: Moscow
  • Client: S7 Airlines
  • Name: Peace (Kiev – Moscow)
  • Category: Outdoor/Print
  • Why I like it: I don’t want to overreact, but this could well be the best outdoor/print ad I will share with you all year. It has very similar elements to CokeHands, which won about every award there is. So, really, I’m in awe. Why do I love it so? A brave point of view on a deeply relevant, life-or-death topic. Beautiful graphical simplicity. Instant comprehension. Co-opting a timeless icon (peace sign)…and seamlessly weaving it with the brand (airplane and green color) so as to create a new one, undiluted in power and message. And importantly, it’s a message that ennobles both the brand and our profession. Absolutely stunning.
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Ad of the Day – March 7 (Stockholm)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Akestam Holst
  • Location: Stockholm
  • Client: Apotek (hair products)
  • Name: TSubway
  • Category: OOH
  • Why I like it: “OOH” paints a very clear picture in the mind, normally a rectangular billboard or poster. But the most creative examples of the medium almost always find a way to break this boundary. They transcend the presumed physical limitations and interact with the surroundings and the consumer (often engaging multiple senses.) This one from Sweden might feel a little bit like a gimmicky or one-off at first glance, but it’s actually rock solid: perfect integration of the brand, the product benefit, the physical environment, and with an impossible to miss interactive hook. In a couple of years this will be commonplace…giving creatives yet another way to bring an idea to life. Have a good weekend, everyone.

Ad of the Day – February 28 (Hamburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Jung von Matt
  • Location: Hamburg
  • Client: OBI (home improvement chain)
  • Name: Renovated Billboards
  • Category: OOH/Ambient
  • Why I like it: This is quite genius. A sublime integration of message, medium, brand, end-benefit…it’s all there in a way that is exceedingly rare (the only other example that comes to mind is the “smarter cities” effort by IBM/Ogilvy Paris, and that one won a Cannes Grand Prix in outdoor!)  Try and ignore the case video, which manages to say in 90 seconds what should be said in far less. Focus instead of the boundary-breaking thinking that is behind this…taking limits and crushing past them, redefining what the medium is and how it comes to life. Great work, and impossible to ignore. 

Ad of the Day – June 11 (Paris)

Your daily dose of advertising awesomeness from around the world!

Smarter Cities OOH 3

Today’s pick:

  • Agency: Ogilvy
  • Location: Paris
  • Client: IBM
  • Name: People for smarter cities
  • Category: OOH

Why I like it: Cannes can be such a lottery that making predictions is a fool’s game. But I’m going to be a fool right now and guarantee that this outdoor campaign will pick up at least one Lion next week. There’s too much that is awesome about it for it to go unnoticed…it’s exactly what I think judges will be looking for: A simple, “why didn’t I think of that before!” idea. Credible integration with the brand and its message. A great example of “show, don’t tell” (instead of just talking about IBM being useful to cities…these OOH boards are useful!). Use of media that transcends its normal limitations (this isn’t just a print ad made big.) A fetching case video. A sub-category that may likely has less competition than others. Fantastic work. Advance congratulations to my colleagues in Paris:)