Ad of the Day – November 22 (Istanbul)

Your daily dose of advertising awesomeness from around the world!

To go to the site url click here, or paste this onto your browser: http://humanpiano.org/

Today’s pick:

  • Agency: Grey
  • Location: Istanbul
  • Client: Amnesty International
  • Name: “Human Piano”
  • Category: Print/ web site

Why I like it: I was struck right away by this visual: elegant, different, and loaded with meaning. So much that it made me go check out the site, where the concept is brought to life much more fully: each of the fingers belong to an activist around the world, and they “sing” the respective key so one can play the piano – while also learning about their individual struggles, finding out how you can contribute, etc. Far from being the usual semi-scammy Amnesty International ad (simple impactful visual and not much more), this one has a lot of depth of content for full engagement. And it’s executed very nicely. Good stuff from Turkey! (Warning…if you were around in the 80’s, a certain Paul McCartney/Michael Jackson song will get stuck in your head even just by reading the headline!)