Ad of the Day: October 1 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: London
  • Client: Volvo
  • Name: The Swell
  • Category: Film
  • Why I like it: I beg of you, try to see this ad in full screen mode/hi-res, and with headphones on, or the sound turned up (a big proper screen would be even better…) I’m a little in awe of how classy this ad is. It’s not a word I normally associate with advertising, but this one just oozes sophistication and a certain self-assured elegance. From the sleek color palette of dark blues and grays, contrasted by the angular white lines and bold red tail lights of the car; to the radio crackling in Swedish; to the lofty sounding copy which, far from being frivolous, later ties to a functional benefit; to the beautiful way the camera captures the motion and fluid power of the ocean, to the out-of-this-world sound design (music yes…but seldom is sound so captivating); to the courage to leave the car behind and not come back to it; to the serenity of our protagonist as she finds the perfect wave; to the sudden cut to black for maximum effect and attention on the tagline…and more. I loved every second of this ad…delectable stuff from Volvo!

 

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Ad of the Day – April 1 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: London
  • Client: Vodafone
  • Name: The Call
  • Category: Film
  • Why I like it: Wonderful. The hard part in advertising is coming up with a good idea, or a good insight. But the hardEST part of advertising is coming up with a good one…done in a slightly different way. You see, much of the good stuff, as rare as it is, has been done before in some way or form. It’s the twist that often makes the difference between good and great. Mobile communications gives you the peace of mind of being connected at a moment’s notice, right? While a good ad shows you the wife being able to reach her heroic fireman husband to check in on him…a great ad talk to you about …the fireman checking in on his wife! What’s the first thing he’d want to do after he’s risked his life? Reach for the phone, of course! I love this ad because (while sidestepping cliché) it shows you that truthful glimpse into human nature that you knew was out there, but somehow were unable to see.

 

Ad of the Day – May 31 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: London
  • Client: Vodafone
  • Name: “Lake”
  • Category: Film

Why I like it: Slow it down for a moment. Put on the headphones. Watch the ad. Amazing, isn’t it? In a world of rush-rush-rush, taking one’s time can be very disruptive. In a category where it’s all about the network range that enables you make that call (send that file! tweet that pic! like that post!) giving people the freedom to ignore that call…why that’s both brave and incredibly interesting! The execution? It lives up to the greatness of the idea: the framing of the aerial shot, the summer breeze blowing through her hair,the arch of her  knee pointing at the blue sky, the nameless drone of the background ambient noise, the almost imperceptible movement of the head and fingers when she decides to acknowledge…and then ignore. All just brilliant. Best enjoyed on a pre-summer Friday morning!

Ad of the Day – Oct 14 (London)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Grey London
  • Location: London, UK
  • Client: Sony
  • Name: “Two Worlds”
  • Why I like it: This ad is highly visual, with big-time special effects and a version in 3D (for 3D flat screen tvs). It looks really cool, and the acting of the guy/girl is compelling. But interestingly, what really gripped me from the very start was the words, and the narrator. I admit I didn’t totally get it, but this ad had all of my attention right away, and didn’t let go until the end. (This would have been a perfect example to feature in my post about copywriting and the power of words! I learned that this is an original poem by Leonard Cohen, and it is narrated by him as well.) It all could have veered into self-indulgence, but the fact that it’s for Sony 3D ties it all into a credible and compelling package, punctuated by the tagline “Don’t just watch. Feel”. This should be a mantra for all advertising! A really nice way to close the week, thanks to our friends at Grey London.
via @copyranter