Ad of the Day – February 12 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: London
  • Client: The Sunday Times
  • Name: Icons
  • Category: Film
  • Why I like it: Similar to our human love of storytelling is our appreciation for craft. It’s ingrained in us: we appreciate and admire things that are well made. From a meal, to a building, to a mobile phone, to a TV ad. Here is a great example of an idea that doesn’t really take shape until it’s crafted into something special, until the choreography is devised, the steps are rehearsed, and the show is performed. The premise is understood immediately, and then you hang on to see if they can keep it up without “falling”. The delight grows with each transition, and when the end comes and our attention is at its peak – the integration of the brand is logical and satisfying. Lovely work.
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Ad of the Day – January 16 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: London
  • Client: Schwartz flavor shots (food flavouring)
  • Name: The Sound of Taste
  • Category: Film
  • Why I like it: (If possible, watch this in HD) “Unleash Flavour” is a nice brief that should yield some interesting work. And yet here I think they went above and beyond – bringing the concept to life in a way that both surprises and enthralls. It’s reminiscent of Sony’s “Balls” or “Paint” ads of a few years ago, and yet they take it a step further by combining sight and sound in an unusual manner, especially for the food category. Making work that is truly beautiful, almost in an artistic way – those chances come across very rarely in a career. I’m glad that both agency and client took the risk and made this one happen.