Ad of the Day – September 10 (Santiago)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grupolink
  • Location: Santiago
  • Client: LG
  • Name: Meteor
  • Category: web film

Why I like it: This one ticks all the boxes for a web film that aspires to go viral, doesn’t it? As outlined in a previous post, I’d propose these keys are: replayability, brandability, and sharability.  It’s a familiar construct (candid camera), yet different in how far they push the envelope with victim reactions. You can’t help but watch it again just to see their shock and fright as they recoil backwards (either these people are amazing actors, or they were genuinely horrified!) Of course the brand plays a central role – (it’s basically one long product demo, flawlessly showing off the product’s high-definition promise.) And because it’s something we haven’t seen before, you want to be the first to share it. There’s a question of limits…does it cross the line of good taste? If it doesn’t, it goes right up to it, and maybe puts a toe over it. Personally, I feel so bad for the victims that it puts a damper on the whole thing. But, considering that this has more than 7 million views in less than a week, coming from a country with a total population of 17 million…you’ve got to say “mission accomplished” to the folks down in Santiago. Well done!

 

Thank you Mike for the find!