Ad of the Day – January 15 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Guinness
  • Name: Sapeurs
  • Category: Film
  • Why I like it: Be interesting. Be different. It’s the first rule!This film is instantly captivating, without resorting to fireworks or over-the-top energy. The colors, the location, the voiceover, the music track…all forming a mysterious window into a world you haven’t seen before. The “climax” of the spot is buoyed by the magnificent track and slo-mo shooting style. And while one could perhaps argue that the brand linkage is a bit thin, I think they just manage to pull it off – Guinness is one of those rare brands that can recite poetry in their ads (“you see my friends…I am the master of my fate, I am the captain of my soul” from Invictus) and have it somehow connect with a brand’s higher calling. An inspired piece of work, it goes right in the “wish I had done it” file.