Ad of the Day – September 25 (London)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: AMV BBDO
  • Location: London
  • Client: Guinness
  • Name: Surge
  • Category: Print
  • Why I like it: It almost seems unfair, really, when you have a series of print ads that are so simple – yet so filled with raw power, meaning, and brand linkage. It feels as if it should be a little more complex, a little harder to get things so right. Ah, but it is so hard. Simple is the hardest of things to pull off! A brand needs to earn the right to go for simple, and this can take years or decades of consistently laying the groundwork. And then of course, an agency and client team have to have the talent, the vision, and the courage to let the message speak for itself, without the heavy burden of add-ons that act as insurance policies. There’s nothing simple about making something look simple. And that’s why this series of print ads is the type of work that should be celebrated.

Bonus content: There is also a tvc, which oddly enough doesn’t have the same impact on me. Click here to see it.